ABOUT THE NAME...
AureliuSignum—is a combination of two Latin words—Aurelius (ahh-REHL-ee-OOs) meaning Golden and Signum (SIHG-nOOm) meaning Signs.
Because many languages descend from Latin, before choosing a name I started exploring several words and phrases—wanting to preserve the symbolism of finding the essence in creative expression, even in the title of my company.
During this research I stumbled upon two great classical writers; Aurelius Augustinus and Marcus Aurelius. The life and work of first individual I completely admired and that of the second? I found myself entirely enthralled by the contrast to the first.
The stories of these two men inspired me. One born to health, wealth and privilege, the other to less material means restricted by a physical handicap, both holding very strong convictions, yet with very different motivations. In the end, their writings transformed their generation and all who would come after them by their devotion to what they believed in. Like the matchless priceless worth of the finest gold or a sign on a highway, with an unmistakable message, their lives have become like watermarks on the pages of history. Their stories, like so many others who are remembered beyond their time, have moved the hearts of men and women. That is the inspiration for my company. That is what I hope to achieve, that is what I hope to do.
In the words of another philosopher,
“To move the world we must first move ourselves.” –Socrates.
That’s why AureliuSignum exists. It moves me, to move you.
So take a look around, and move yourself.